How to Get Your Business SMS Messaging Right
Short message service (SMS)is probably the most underutilized form of marketing especially among small businesses. But a properly-executed business sms marketing program can produce impressive results with the prospects of a 98% phone sms open rate. You cannot afford to ignore this approach to customer messaging when you consider how impressive the potential return on investment is.
Below are guidelines for successful business messaging via SMS:
Adhere to SMS Marketing Regulations
It’s illegal to spam customers with SMSs, so just don’t do it. Nonetheless, it’s possible to entice your customers during online engagements to register for your sms marketing. In one scenario, you may encourage a prospect to sign up for the messaging by personally sending you a phone sms or choosing a checkbox option. You’ll be getting more valuable leads from the subscriptions.
Avoid Long SMS
The recommended maximum for this …